AUDIO: The PCMA Platform


  • Presenters:
    Terence R. Donnelly, CMP, Vice President, Sales, Experient
    Heidi Voorhees, Senior Vice President, Experient

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    AIBTM 2013 Presentation:

    Tuesday 11th June 2013, 16.00 – 17.00, The PCMA Platform

    Conferences and Trade Shows On the Go

    By the end of 2013, access to the internet globally by smartphones and tablets will eclipse that of PCs.  To exploit this trend, our industry will see a proliferation of new event technologies built only for mobile platforms.  This session explores future mobile technologies that await meeting planners, trade show organizers and attendees as they seek to enhance their own experiences through their mobile connected devices.

    Learner Outcomes:
    •         Identify 3 mobile technologies that can enhance the attendee experience at conferences and trade shows
    •         Determine several efficiencies for the planner or show organizer that mobile technologies may provide
    •         Name 2 new opportunities for exhibitor-attendee engagement that are now available through use of mobile technologies

    Presenters:
    Terence R. Donnelly, CMP, Vice President, Sales, Experient
    Heidi Voorhees, Senior Vice President, Experient

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