Presenters: Greg Bogue, Experience Architect, Maritz Travel Company
Kelley Butler, Director, Meetings & Events, Global System Communications, McDonald’s Corporation
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AIBTM 2013: Tuesday 11th June 2013, 10.00 – 11.00, PCMA Corporate Track
The Corporate Meeting Planner of the Future
Explore the why-to and how-to of enhancing your strategic value as a meeting professional in a corporate environment. It begins with connecting your meetings with the company’s strategic objectives, and escalates as the interconnectivity between your strategy, meeting design and execution grows, and participant engagement is heightened. Learn how to bridge the gap between strategy and results and identify ways that you can make an immediate impact today and deliver greater value in the future. “Build” the planner of the future and walk away with a personal plan to move to the next level.
• Enhance your understanding of the interconnectivity between strategy, the planning process and the meeting experience.
• Understand the optimal elements for transferring business strategy to meeting/event strategy.
• Explore behaviors and competencies to take meetings - and the meeting planner role - to the next level.