Presenters: Deborah Sexton, Jacqueline Beaulieu.Executive Vice President, Healthcare Convention and Exhibitors Association
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Healthcare Convention Trends – What Medical Meeting Planners Need to Know
The Healthcare Convention and Exhibitors Association (HCEA) shares key findings from the organization’s State of the Industry report, offering specific insights for medical convention organizers and exhibit marketing personnel. You’ll hear the latest in healthcare conventions trends, specific to exhibit size, space costs and destinations with a cross-section of trends by event size. The findings to be presented are data-driven evidence based on the analysis of more than 30,000 healthcare meetings reported during the last decade.
- Identify key trends in healthcare conventions and exhibits and consider their impact on your own future meetings
- Improve your marketing strategies for reaching medical professionals
- Benchmark your meeting programs against HCEA’s State of the Industry research