AFRICA TRAVEL WEEK Announces Details of its International Hosted Buyer Programme

In the lead-up to the first Africa Travel Week ( 28 April – 3 May 2014), the world’s leading provider of exhibitions in the travel and tourism industry, Reed Travel Exhibitions (RTE) has announced further details of its exclusive global Hosted Buyer Programme for Africa Travel Week events.

Comprising WTM Africa, ILTM Africa and IBTM Africa, Africa Travel Week will host 500 dedicated travel industry buyers and specialists from over 30 key source markets: 300 at WTM (World Travel Market) Africa, 150 at ILTM (International Luxury Travel Market) Africa and 50 at IBTM (Incentive, Business Travel and Meetings) Africa. Following the proven global RTE Hosted Buyer formula, these pre-qualified buyers will meet with their suppliers of choice throughout Africa Travel Week 2014 in over 12,000 pre-scheduled, targeted business meetings. Hosted Buyer Programmes ensure the attendance of top-level decision makers. In return for RTE providing travel and 4* or 5* accommodation, as well as a full programme of networking, Hosted Buyers commit to attend a number of pre-scheduled appointments with suppliers of their choice at the events. With appointments set in their diaries before they attend each event, exhibitors are guaranteed to receive maximum return on investment.

With dedicated and experienced teams around the world engaged in inviting, qualifying and benchmarking to ensure quality and relevant buyers are admitted onto the programmes, once registration goes live, Africa Travel Week will have the largest ever programme of business opportunities for the industry in Africa.

Craig Moyes, Portfolio Director, Africa Travel Week commented: “Reed Travel Exhibitions has a portfolio of market leading events where the Hosted Buyer format is at the core of the shows. But it’s not about quantity - it is only successful if it is driven by quality and that is where we excel. We will focus our efforts through a global network of specialists in researching, identifying and inviting the highest quality buyers to each of our events, specifically targeting a greater proportion of buyers from established source markets including the US and Europe at Africa Travel Week, as well as emerging international markets including Asia-Pacific and Latin America.”

In 2013 alone, the market leading ILTM, IBTM and WTM portfolios of international events across 13 countries will have hosted over 8000 pre-qualified, global travel industry Hosted Buyers. Mr Moyes continued: “Reed Travel Exhibitions has run over 100 Hosted Buyer events in the last 35 years. We have a team of over 30 people specialising in recruitment and qualification of these buyers not only in London, but in multiple destinations around the world including US, China, Australia, and the Middle East. We also work with a network of over 500 intermediaries globally to help us constantly source new buyers. With a buyer database of over 100,000 live contacts and a global reach of over 20 million travel trade professionals, we run the largest Hosted Buyer programme in the industry (EIBTM held annually in Europe We have launched 4 new successful Hosted Buyer events in emerging markets in the last year, including expanding the World Travel Market brand outside of the UK for the first time with the hugely successful World Travel Market Latin America in Sao Pãulo.“

Attendees at the first ILTM Africa - held in April 2013 in Cape Town - added their support to the success of RTE’s Hosted Buyer Programmes.

Veronique Rossouw, Sales and Marketing Manager for The Collection by Liz McGrath said: “It is probably the best event I have attended in South Africa. To have the opportunity to interact with so many new buyers from all corners of the world and additionally showcase Cape Town has been amazing.”

Mary Gostelow, founder and editor of The Gostelow Report added: “ILTM Africa was sensational as, for the first time, products from many of the 47 countries of Sub-Sahara Africa were able to showcase their unique luxury offerings to the best of the world's top agents and media. I cannot wait for ILTM Africa 2014!”

The Hosted Buyer Programme at Africa Travel Week will also be supported with tailored, professional education programmes suited to individual needs and a number of social networking events. Further details will follow shortly.

For further information about each of the Africa Travel Week events, please visit

Dates for Africa Travel Week events are:
ILTM Africa: April 28th – 30th
IBTM Africa: April 28th – 30th
WTM Africa: May 2nd – 3rd