Guest blogger, Rob Davidson, is the owner of MICE Knowledge, a consultancy for the meetings and events industry. Until recently, he was a Senior Lecturer at the University of Greenwich, specialising in Business Events and every year since 2002, has launched the annual Industry Trends and Market Share report. Each year for the past 5 years, he has been included in Conference & Incentive Travel magazine’s ‘Power 50’ – the 50 most influential people in the UK conference industry.