60 seconds with...

  • Rufus Wiena

    Why magic?

    Around 10 years ago, I was an elite cross country runner in Sweden but unfortunately I had to stop because of induced exercise asthma. I had a lot of pent up energy, so I was looking for hobbies - and by coincidence, I came across magic! After almost a year of study, that hobby became a profession.

    You coined the term ‘Neuromagic’, which you describe as a form of psychological manipulation. How did you discover Neuromagic?

    The field of magic is very wide. There are many different sub-categories, such as illusionism or micro-magic – the kind of tricks you could buy in a box. But what really interested me was using our senses to create magic. Think memory or physiological movements – I wanted to angle my magic to the human mind. I think that takes some real skill. So Neuromagic is exactly that – using the hidden ability inside of yourself to make great things happen.

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  • Dex Torricke-Barton

    If you could high five anyone?

    I thought high fiving went out of fashion in the 90s? Apparently I'm either too cool, or not cool enough to be high fiving still.

    What is the most important skill that all leaders should have?

    Knowing your limits. If you're the world's smartest person in one particular field, you can still be an idiot on lots of other things. Great leaders know that most of the time, they don't know most things. Being able to surround yourself with talented people, and being able to empower them and accept advice from them, is a trait that every leader should have - but not all leaders unfortunately do.

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  • Danielle Curtis

    Favourite thing about events?

    It’s such a fast-paced industry that I’m always learning something new. You can never rest on your laurels – there’s always a new piece of technology or a new way of thinking that changes the way we can do things – that keeps me really motivated and inspired.

    What do you think you can bring to the role?

    Significant experience across the industry, including with Reed Travel Exhibitions and IBTM, as well as a passion for people and for this part of the world. My career means that I really understand what it’s like to be on both sides of the fence –

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  • Shane Hannam

    Favourite thing about events?

    Our industry is all about establishing a platform for people to achieve their objectives, and I love meeting people and seeing those connections happen.

    What do you think you can bring to the role?

    Significant experience in the industry – I’ve been with IBTM for over ten years and have worked across the Reed portfolio as well as with some of the most high-profile industry figures. I have a -

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  • Rohit Talwar

    We pulled Rohit aside from his busy schedule at IBTM Arabia to learn more about the man who has made a career out of predicting change.

    "The more we invest in understanding what could be coming... the different scenarios that play out and how it could impact our lives.... the more we can make informed decisions today about how to use those developments in service of humanity" - Rohit Talwar, Author & CEO, Fast Future

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  • James Hitchen

    How did you get into the events industry?

    By accident really. I worked in the bar industry to start with and somehow got offered a job for an events company and then the rest is history.

    Favourite thing about events?

    The variety. It is exciting. As an event professional I have been lucky enough to see and do things that are pretty cool. No day is the same.

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