IBTM World has announced the introduction of its Elite Corporate Programme, which takes place on 20 November, the second day of IBTM World, in Barcelona. Created in association with American Express Meeting & Events, a division of American Express Global Business Travel, supported by Event Marketing Association and sponsored by London & Partners, the Elite Corporate Programme includes four sessions addressing some of the key challenges facing senior corporate event organisers.
The programme is an opportunity to learn, network and share best practices in an intimate environment and finishes with an exclusive behind-the-scenes tour of Barcelona and an exciting social dining experience.
Sessions include an ‘In-Depth Look at the Event Experience: What Marketing Owners Want’ presented by Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events; ‘Focus on the Why: How Branding Principles Can Guide Your Event Design’ presented by Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events; and a thought-provoking case study on engagement and experience led by Laura Garcia, Senior Manager of Marketing at Adobe and Brooke Davis, Global Travel and Events Manager at lululemon. There will also be a peer-to-peer roundtable discussion on overcoming event challenges, with Event Marketing Association
Commenting on the Elite Corporate Programme, David Thompson, IBTM World Event Director, said: “We know from speaking to our senior buyers that tailored experiences are extremely important for them. Our new Elite Corporate Programme is all about providing these event planners with a unique environment in which to learn and share ideas and challenges with likeminded peers so that their time at the event is maximised.”
Senior event planners from a FTSE 500 or equivalent company can apply to be on the programme by registering their interest to be a Hosted Buyer. As well as having the opportunity to meet, connect and do business with potential suppliers and network with peers, corporate meetings planners can benefit from IBTM’s engaging networking events and full Knowledge Programme, which will leave attendees inspired and motivated to apply their learnings and enhance their own events.
The Elite Corporate programme is by invitation only. To register your interest as a Hosted Buyer to be considered for the programme please visit: IBTM World Elite Corporate Programme.
About American Express Meetings & Events
American Express Meetings & Events is a division of American Express Global Business Travel. American Express Global Business Travel (GBT) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (American Express). “American Express Global Business Travel,” “American Express” and the American Express logo are trademarks of American Express and are used under limited license. © 2019 GBT Travel Services UK Limited d/b/a/ American Express Global Business Travel. All rights reserved– ends –
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Notes to Editors
IBTM, part of Reed Travel Exhibitions (RTE) is the world’s leading showcase for the meetings and events industry (also known as MICE) with a portfolio of 5 global and regional events providing business solutions on 5 continents. They include IBTM World, IBTM Africa, IBTM Americas, IBTM China and the recently launched IBTM Asia Pacific
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism event’s organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf travel.